Building the Foundation for Seller Success on Online Marketplaces
Marketplaces that prioritize the success of their sellers can unlock a virtuous circle of growth. Integrating sponsored product ads is one way to enable this.
4 min read
Three Reasons Why Your Marketplace Retail Media Revenue isn’t Growing
Marketplaces are increasingly recognizing the potential of Retail Media revenues to support profitability, but the most successful programs focus on seller growth to create a virtuous circle of benefits.
3 min read
How data science is powering the new wave of Retail Media platforms
Retail Media ad revenue isn’t just defined by the budget available from your advertisers. It’s also the rate at which it can be spent. That’s where Data Science and Automation can help.
5 min read
Measuring Retail Media effectiveness in a cookieless world
The impact of Google’s decision notwithstanding, The General Data Protection Regulation (GDPR) and CCPA (California Consumer Privacy Act) are here to stay and the push for more privacy will continue. This means that advertisers need to embrace innovative approaches to maintain the effectiveness and monitor the impact of their campaigns.
5 min read
relevanC assists retailer Grupo Libertad
"We are very happy to start promotional offers for our customers with relevanC. We chose relevanC for its expertise in the consumer world and especially for the quality of the technology that will allow us to take a step forward in our digital omnichannel transition."
3 min read
The four Retail Media challenges: what every marketplace director needs to know when choosing a retail media platform
In 2021, Retail Media grew by +53% in the US (according to eMarketer) driven by the digitization of sales and marketing during COVID as well as Google's phasing out of third-party cookies by the end of 2023. BCG forecasts this market to reach $100b globally by 2024, representing a huge opportunity for retailers to add new revenue streams to their digital activities. However, growth will not be equally distributed, as the value of a Retail Media network lies in activating the broadest and the most qualified audience possible.
2 min read
Why marketplaces internalize their Retail Media operations
Retail Media is now on every board meeting agenda. No longer a nice-to-have, it’s a necessity for retailers. Retail Media revenues are an important addition to the bottom line.
2 min read
