Blog

From Print to Pixels: How Digital is Revolutionising Retail Promotions

26/05/2023

relevanC

The landscape of retail promotions is shifting. Traditional printed flyers are giving way to digital channels, offering personalised experiences, measurable results, and a new era of customer engagement

3 min read

Building the Foundation for Seller Success on Online Marketplaces

11/03/2023

William Brown

Marketplaces Retail Media Data Science Integration

Marketplaces that prioritize the success of their sellers can unlock a virtuous circle of growth. Integrating sponsored product ads is one way to enable this.

4 min read

Three Reasons Why Your Marketplace Retail Media Revenue isn’t Growing

06/02/2023

Peggy STUDER

Marketplaces Technology Digital Advertising Retail Media

Marketplaces are increasingly recognizing the potential of Retail Media revenues to support profitability, but the most successful programs focus on seller growth to create a virtuous circle of benefits.

3 min read

How data science is powering the new wave of Retail Media platforms

03/10/2022

Grégoire Flatin

Marketplaces Retail Media Data Science

Retail Media ad revenue isn’t just defined by the budget available from your advertisers. It’s also the rate at which it can be spent. That’s where Data Science and Automation can help.

5 min read

Measuring Retail Media effectiveness in a cookieless world

28/09/2022

relevanC

Retail Media Data Science First-Party Data

The impact of Google’s decision notwithstanding, The General Data Protection Regulation (GDPR) and CCPA (California Consumer Privacy Act) are here to stay and the push for more privacy will continue. This means that advertisers need to embrace innovative approaches to maintain the effectiveness and monitor the impact of their campaigns.

5 min read

relevanC assists retailer Grupo Libertad

16/09/2022

relevanC

Personalized Promotions Retail Media

"We are very happy to start promotional offers for our customers with relevanC. We chose relevanC for its expertise in the consumer world and especially for the quality of the technology that will allow us to take a step forward in our digital omnichannel transition."

3 min read

The four Retail Media challenges: what every marketplace director needs to know when choosing a retail media platform

15/07/2022

Grégoire Flatin

Marketplaces Retail Media

In 2021, Retail Media grew by +53% in the US (according to eMarketer) driven by the digitization of sales and marketing during COVID as well as Google's phasing out of third-party cookies by the end of 2023. BCG forecasts this market to reach $100b globally by 2024, representing a huge opportunity for retailers to add new revenue streams to their digital activities. However, growth will not be equally distributed, as the value of a Retail Media network lies in activating the broadest and the most qualified audience possible.

2 min read

Why marketplaces internalize their Retail Media operations

15/07/2022

Grégoire Flatin

Marketplaces Retail Media

Retail Media is now on every board meeting agenda. No longer a nice-to-have, it’s a necessity for retailers. Retail Media revenues are an important addition to the bottom line.

2 min read

From Print to Pixels: How Digital is Revolutionising Retail Promotions

The landscape of retail promotions is shifting. Traditional printed flyers are giving way to digital channels, offering personalised experiences, measurable results, and a new era of customer engagement

From Print to Pixels: How Digital is Revolutionising Retail Promotions

relevanC

The landscape of retail promotions is shifting. Traditional printed flyers are giving way to digital channels, offering personalised experiences, measurable results, and a new era of customer engagement

Building the Foundation for Seller Success on Online Marketplaces

William Brown

Marketplaces that prioritize the success of their sellers can unlock a virtuous circle of growth. Integrating sponsored product ads is one way to enable this.

Three Reasons Why Your Marketplace Retail Media Revenue isn’t Growing

Peggy STUDER

Marketplaces are increasingly recognizing the potential of Retail Media revenues to support profitability, but the most successful programs focus on seller growth to create a virtuous circle of benefits.

How data science is powering the new wave of Retail Media platforms

Grégoire Flatin

Retail Media ad revenue isn’t just defined by the budget available from your advertisers. It’s also the rate at which it can be spent. That’s where Data Science and Automation can help.

Measuring Retail Media effectiveness in a cookieless world

relevanC

relevanC assists retailer Grupo Libertad

relevanC

"We are very happy to start promotional offers for our customers with relevanC. We chose relevanC for its expertise in the consumer world and especially for the quality of the technology that will allow us to take a step forward in our digital omnichannel transition."

The four Retail Media challenges: what every marketplace director needs to know when choosing a retail media platform

Grégoire Flatin

Why marketplaces internalize their Retail Media operations

Grégoire Flatin

Retail Media is now on every board meeting agenda. No longer a nice-to-have, it’s a necessity for retailers. Retail Media revenues are an important addition to the bottom line.

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