How data science is powering the new wave of Retail Media platforms

03/10/22 • 5min read
Grégoire Flatin
Grégoire Flatin

Retail Media ad revenue isn’t just defined by the budget available from your advertisers. It’s also the rate at which it can be spent...

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The four Retail Media challenges: what every marketplace director needs to know when choosing a retail media platform

Image of Grégoire Flatin
Grégoire Flatin

In 2021, Retail Media grew by +53% in the US (according to eMarketer) driven by the digitization of sales and marketing during COVID as well as Google's phasing out of third-party cookies by the end of 2023. BCG forecasts this market to reach $100b globally by 2024, representing a huge opportunity for retailers to add new revenue streams to their digital activities. However, growth will not be equally distributed, as the value of a Retail Media network lies in activating the broadest and the most qualified audience possible. 

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