Building the Foundation for Seller Success on Online Marketplaces

13/03/23 • 4min read

William Brown

Marketplaces that prioritize the success of their sellers can unlock a virtuous circle of growth. Integrating sponsored product ads is one way to enable this. 


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Grégoire Flatin

The four Retail Media challenges: what every marketplace director needs to know when choosing a retail media platform

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Grégoire Flatin

In 2021, Retail Media grew by +53% in the US (according to eMarketer) driven by the digitization of sales and marketing during COVID as well as Google's phasing out of third-party cookies by the end of 2023. BCG forecasts this market to reach $100b globally by 2024, representing a huge opportunity for retailers to add new revenue streams to their digital activities. However, growth will not be equally distributed, as the value of a Retail Media network lies in activating the broadest and the most qualified audience possible. 

 2 min read

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