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Grégoire Flatin

How data science is powering the new wave of Retail Media platforms

03/10/2022

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Grégoire Flatin

Marketplaces Retail Media Data Science

Retail Media ad revenue isn’t just defined by the budget available from your advertisers. It’s also the rate at which it can be spent. That’s where Data Science and Automation can help.

5 min read

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The four Retail Media challenges: what every marketplace director needs to know when choosing a retail media platform

15/07/2022

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Grégoire Flatin

Marketplaces Retail Media

In 2021, Retail Media grew by +53% in the US (according to eMarketer) driven by the digitization of sales and marketing during COVID as well as Google's phasing out of third-party cookies by the end of 2023. BCG forecasts this market to reach $100b globally by 2024, representing a huge opportunity for retailers to add new revenue streams to their digital activities. However, growth will not be equally distributed, as the value of a Retail Media network lies in activating the broadest and the most qualified audience possible.

2 min read

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Why marketplaces internalize their Retail Media operations

15/07/2022

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Grégoire Flatin

Marketplaces Retail Media

Retail Media is now on every board meeting agenda. No longer a nice-to-have, it’s a necessity for retailers. Retail Media revenues are an important addition to the bottom line.

2 min read

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