Expert Eye with Nina Penwarden: In-store retail media
🕗 4 min read ・We speak to Nina Penwarden, Head of Retail Media Advertising Strategy and get her...
In-store retail media, the next battleground
🕗 5 min read ・In-store retail media seems to be headlining everywhere at the moment. You only have...
How relevanC is driving innovation at Casino Group with an advanced retail Data Hub
🕗 5 min read ・Casino Group, the owner of high-street chains such as Monoprix, Naturalia, Franprix...
7 tips for driving footfall with personalised promotions
🕗 3 min read ・ Not all retailers rely on e-commerce as much as we might imagine. For businesses...
Digital Promotions: what’s in it for the shopper?
🕗 3 min read ・ Shoppers expect digital promotions to be personalised, relevant, local and to...
From Print to Pixels: How Digital is Revolutionising Retail Promotions
🕗 3 min read ・ The landscape of retail promotions is shifting. Traditional printed flyers are...
How data science is powering the new wave of Retail Media platforms
🕗 5 min read ・ Retail Media ad revenue isn’t just defined by the budget available from your...
Measuring Retail Media effectiveness in a cookieless world
🕗 5 min read ・ The impact of Google’s decision notwithstanding, The General Data Protection...
relevanC assists retailer Grupo Libertad
🕗 3 min read ・ "We are very happy to start promotional offers for our customers with relevanC. We...