Already established in Brazil and Colombia, relevanC continues its internationalization with an agreement with Argentinian retailer Libertad. This 5-year contract concerns the personalization of promotional offers for Libertad's loyalty card holders. The group has 4 million customers per month and more than 3000 employees in Argentina.
This partnership will help Libertad to get closer to its customers. relevanC’s technology will allow Libertad to provide its loyalty program members with personalized offers based on their purchasing behavior. By significantly improving the customer experience, Libertad will attract new customers and increase the average basket size of loyalty card holders.
Ramon Quagliata, CEO of Libertad, explains: "We are very happy to start promotional offers for our customers with relevanC. We chose relevanC for its expertise in the consumer world and especially for the quality of the technology that will allow us to take a step forward in our digital omnichannel transition."
Cyrille Geffray, CEO of relevanC, adds: "We are delighted to bring our solutions to Libertad which is an ambitious player in the retail sector that wants to put the customer at the center of its commercial strategy. The promotional culture in Argentina is important and represents a large proportion of sales. Argentina and the diverse consumption pattern of its consumers represents an exciting new step in our internationalization strategy that should reach 90% of our activity into the coming 5 years."
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