The landscape of retail promotions is shifting. Traditional printed flyers are giving way to digital channels, offering personalised experiences, measurable results, and a new era of customer engagement
The impact of Google’s decision notwithstanding, The General Data Protection Regulation (GDPR) and CCPA (California Consumer Privacy Act) are here to stay and the push for more privacy will continue. This means that advertisers need to embrace innovative approaches to maintain the effectiveness and monitor the impact of their campaigns.
"We are very happy to start promotional offers for our customers with relevanC. We chose relevanC for its expertise in the consumer world and especially for the quality of the technology that will allow us to take a step forward in our digital omnichannel transition."