7 tips for driving footfall with personalised promotions
Not all retailers rely on e-commerce as much as we might imagine. For businesses such as home furnishings, DIY, and supermarkets, footfall remains king.
3 min read
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relevanC
Digital Promotions: what’s in it for the shopper?
Shoppers expect digital promotions to be personalised, relevant, local and to integrate seamlessly with their physical and digital shopping journeys
3 min read
From Print to Pixels: How Digital is Revolutionising Retail Promotions
The landscape of retail promotions is shifting. Traditional printed flyers are giving way to digital channels, offering personalised experiences, measurable results, and a new era of customer engagement
3 min read
Measuring Retail Media effectiveness in a cookieless world
The impact of Google’s decision notwithstanding, The General Data Protection Regulation (GDPR) and CCPA (California Consumer Privacy Act) are here to stay and the push for more privacy will continue. This means that advertisers need to embrace innovative approaches to maintain the effectiveness and monitor the impact of their campaigns.
5 min read
relevanC assists retailer Grupo Libertad
"We are very happy to start promotional offers for our customers with relevanC. We chose relevanC for its expertise in the consumer world and especially for the quality of the technology that will allow us to take a step forward in our digital omnichannel transition."
3 min read
