How relevanC is driving innovation at Group Casino with an advanced retail Data Hub

An interview with relevanC's CTO, Yan Georget

5 min read

Casino Group: a retail innovator

Casino Group, the owner of high-street chains such as Monoprix, Naturalia, Franprix and Casino is a consistent investor in innovation. Whether in pursuit of operational efficiencies or improving the customer journey, Casino puts innovation at the core. For instance, Monoprix was one of the first to move its promotional catalogue from paper to digital. Cdiscount, a leading marketplace in France, has been at the forefront of retail media, pioneering one of the best-performing sponsored ads solutions in the industry.

relevanC is the data, tech and innovations arm of Casino Group. With deep expertise in retail data technology, relevanC’s mission is to realise the value of Casino Group’s substantial data assets with the goal of driving revenue through enhanced shopper and supplier experiences. relevanC also provides group members with operational services in retail media, retail marketing, and technology solutions for consumer insights and personalised digital promotions. 
Casino Group centralises its data tech and innovation efforts through relevanC, relying on the retail-tech subsidiary to keep Casino Group at the leading edge of retail innovation.
Services and technologies provided by relevanC have one thing in common: they are built on a foundation of high-quality transactional, customer and operational data drawn from across the group’s supermarket chains, which comprise hundreds of retail stores worldwide.

Key challenges for Casino Group in 2024 and beyond include:

• Gain a better understanding of what drives consumer behaviour
• Enhance online and in-store consumer experience through hyper-personalisation: personalised ads, personalised promotions and localised content.
• Provide an elevated advertiser experience to its brand partners by leveraging a highly qualified first-party dataset
• Creating efficiencies in logistics and distribution chains to keep down costs and lower environmental impact
• Addressing emerging competitive business models

“We’ve created a unified data hub that gives Casino Group and its partners a tool that brings the power of data insights into every business decision the group makes. But beyond that, it provides us with the foundations for almost limitless innovation” 

relevanC Data Hub

To address these challenges, relevanC has built a Data Hub, a centralised repository for all transactional, operational and customer data across the Casino Group companies. The Data Hub gives Casino Group a single view of over 60 terabytes of data and with over 10 million lines being added daily it’s a unique asset that continues to grow in importance.
The Data Hub serves 3 main purposes. 1. It forms the basis of an improved shopper experience by enhancing the capabilities of data-backed services such as personalised promotions, 2. It improves the advertiser’s experience by elevating real-time reporting and analytics services and, 3. It acts as a platform for innovation both at relevanC and across the group that provides the foundation for continual optimisation across all areas of the business.

Data: a strategic asset

Yan Georget, relevanC’s Chief Product, Data and Technology Officer, heads up the tech teams at relevanC. For him, the operational benefits are important but it’s the potential for innovation off the back of the Data Hub that really gets him excited.

“We’ve created a unified data hub that gives Casino Group and its partners a tool that brings the power of data insights into every business decision the group makes. But beyond that, it provides us with the foundations for almost limitless innovation” 

A key use case is personalisation. Casino Group supermarkets leverage personalisation to drive store visits, increase traffic to app, and increase sales. By exposing the customer to hyper-relevant offers selected based on purchase history, demographics and geography, customer engagement increases. The relevanC-built data hub underpins personalised promotions allowing the AI algorithm to instantly interrogate terabytes of user behaviour data in order to match a loyalty scheme member with the right offer. 

Casino Group: a retail innovator

Casino Group, the owner of high-street chains such as Monoprix, Naturalia, Franprix and Casino, is a consistent investor in innovation. Whether in pursuit of operational efficiencies or improving the customer journey, Casino puts innovation at the core. For instance, Monoprix was one of the first to move its promotional catalogue from paper to digital. Cdiscount, a leading marketplace in France, has been at the forefront of retail media, pioneering one of the best-performing sponsored ads solutions in the industry.

relevanC is the data, tech and innovations arm of Casino Group. With deep expertise in retail data technology, relevanC’s mission is to realise the value of Casino Group’s substantial data assets with the goal of driving revenue through enhanced shopper and supplier experiences. relevanC also provides group members with operational services in retail media, retail marketing, and technology solutions for consumer insights and personalised digital promotions. 
Casino Group centralises its data tech and innovation efforts through relevanC, relying on the retail-tech subsidiary to keep Casino Group at the leading edge of retail innovation.
Services and technologies provided by relevanC have one thing in common: they are built on a foundation of high-quality transactional, customer and operational data drawn from across the group’s supermarket chains, which comprise hundreds of retail stores worldwide.

Key challenges for Casino Group in 2024 and beyond include:

• Gain a better understanding of what drives consumer behaviour
• Enhance online and in-store consumer experience through hyper-personalisation: personalised ads, personalised promotions and localised content.
• Provide an elevated advertiser experience to its brand partners by leveraging a highly qualified first-party dataset
• Creating efficiencies in logistics and distribution chains to keep down costs and lower environmental impact
• Addressing emerging competitive business models

relevanC Data Hub

To address these challenges, relevanC has built a Data Hub, a centralised repository for all transactional, operational and customer data across the Casino Group companies. The Data Hub gives Casino Group a single view of over 60 terabytes of data, and with over 10 million lines being added daily, it’s a unique asset that continues to grow in importance.
The Data Hub serves 3 main purposes. 1. It forms the basis of an improved shopper experience by enhancing the capabilities of data-backed services such as personalised promotions; 2. It improves the advertiser’s experience by elevating real-time reporting and analytics services, and 3. It acts as a platform for innovation both at relevanC and across the group that provides the foundation for continual optimisation across all areas of the business.

William Brown