Objective-based personalisation: combining AI and brand expertise
🕗 5 min read ・Personalisation has long since been a necessity for retailers and brands looking to...
Topic
Data Science
In-store retail media, the next battleground
🕗 5 min read ・In-store retail media seems to be headlining everywhere at the moment. You only have...
How relevanC is driving innovation at Casino Group with an advanced retail Data Hub
🕗 5 min read ・Casino Group, the owner of high-street chains such as Monoprix, Naturalia, Franprix...
How data science is powering the new wave of Retail Media platforms
🕗 5 min read ・ Retail Media ad revenue isn’t just defined by the budget available from your...
Measuring Retail Media effectiveness in a cookieless world
🕗 5 min read ・ The impact of Google’s decision notwithstanding, The General Data Protection...